Recruitment brand building

Clients often see the sole purpose of advertising as a means of attracting candidates in order to fill their fee-earning vacancies. True, this can be a very effective means of enticing candidates to apply for one of your roles, but to any potential candidate who sees your advert, they are consciously or subconsciously assessing your ‘brand’ before deciding whether to apply or not.

Your brand will already have a certain look and feel to it which you or your marketing professionals will have consciously chosen in order to convey a certain image to the public at large. However, what does your brand mean to people, what is their perception of you and what do they actually know about you?

Most people will gain their impression of your firm by word of mouth, through people that they know who have worked for you or through friends who have encountered you on a professional basis. Clearly the information they receive about you can be out of date, but if you’re not backing up your brand with the right information, there is very little you can do to counter any misapprehensions. Indeed some people may have an image or view about you which is years out of date, but they still think it applies.

However, by advertising your positions effectively through all of the media you use, you can support and enhance your brand by providing the right information about the company, which will then allow potential candidates to obtain a clearer and more accurate impression of the practice. In turn this should increase your profile and the number of applications you receive. Similarly, a strong, informative advert will further re-inforce your clients’ perceptions of you as a progressive organisation.

Our consultants can advise on the information you should provide and the most effective way to impart this information. Please call to discuss. We would be only too pleased to assist you in this matter.